3 words to describe your personal brand

Bethany, great article! Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. A personal brand statement is a 1-2 sentence that sums up your brand. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. . Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. Once you understand how you want to be perceived, you can proactively explain your brand to others, with body language, gestures, personality, etc. This doesnt mean you shouldnt make yourself available, just dont go crazy with it. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). If you want to download this list as a PDF, you can do that right . Understanding means fewer mistakes, and mistakes can be very costly.. This person describes herself by what she loves to do: Writer, Designer, Researcher: Sr. about your character and credibility. Match your answer with the job description of the job you're applying for. Next up is the builder of things and communities, pictured anonymously below. This button displays the currently selected search type. I'm very patient and take recruiting new people for suitable positions very seriously. For Character words include honest, reliable, sincere and trustworthy. This three-pronged approach - one by the way that Apple embraces and uses to explain its brand harmony - represents the most effective way to communicate your personal brand. Does Your Brand Need Them. When thinking about my brand, I dont want people to feel ________, ________, or _______. However, it comes across as if youre trying to boast or appear more important than you are, which could turn people off. 2) Your brand is your self-impression. Social Media Amplification (The Modern Guide to Drive ROI), How to Create the Most Influential Brand Evangelists. Thats the long and short of it. This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. Get more eyes on your personal brand statement. Its also about having good sportsmanship and According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. co-worker or a difficult client and how you have handled it professionally. in those situations? The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? Elizabeth has developed a highly engaged audience on LinkedIn by offering job search advice and sharing more from her personal life. Have a personal website, or at the very least use social networking sites like Facebook, Twitter, LinkedIn, etc to reach potential employers and use your professional statement. 500 satisfied clients so far., I turn businesses around by finding scalable growth strategies they can implement today., I organize and focus nonprofit operations around their true mission so they can have maximum impact.. When choosing personal branding words, it is important to consider what you want people to think of when they hear your name. Your personal brand is one of your most important assets for your long-term career development. The EveryoneSocial platform makes it easy for colleagues to share industry news and thought leadership at a company that can then be shared to external networks. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. That's a very interesting way to use it! Its important to have a professional philosophy and solid professional track record. Our free tool helps you promote and enhance your personal brand online. 6 Steps for Creating Your Personal Brand. When used properly to enhance the way you want to be seen, social media is . Sadly, some people don't know who they are. The most powerful words in your profile are your descriptors. As a matter of fact, you really have just a few seconds to introduce yourself and present your personal branding statement. Intelligent. The category was Outdoor Clothing. Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . One thing to remember, your personal brand statement is not your job title! No matter your occupation or personality, you should have your own personal "dress code" that follows your unique look, tied to your personal brand and goals. Words cant create a personal brand for you, but they can definitely support it. If they show interest, you can and should elaborate but once again, you have to do it without boring the person youre speaking to. Your personal brand is one of your most important career development assets. Should you use personal brand adjectives? Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. Additional words include versatile, resourceful and adaptable. It can make a significant difference in short-term job searches. Its a subtle difference that most people miss. If so, youre off to a good start. Brand adjectives are the words you choose to describe your brand's visual identity. "I develop sustainable business models and marketing strategies to fuel small business growth.". 4. Simple because I love easy, light and airy outfits; timeless because I can wear the same style 10-20yrs from now and relatable because anyone at any age can be comfortable wearing my style. It will give you a clear vision of "where your going." For example, do you sell products based on the lowest price, or are you an exclusive dealer. You can blabber on for hours once the other person has shown sufficient interest, but until then think about precision when you craft your personal brand statement. This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile. footprint or even at an interview to a prospective new employer. Creating a statement that is too broad and undirected at any particular group will most likely alienate many of your potential employers. . The four aspects of personal brand words. I explained my philosophy in one simple word, my coaching makes an impact. From there you can start thinking about your portfolio site, how to revamp your resume, and the points you want to communicate in interviews. Consider your qualities. Use personal brand adjectives sparingly and in. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. Are you clear on your brands mission, vision, and values? Other people tend to struggle coming up with just ONE word. Your Expertise Your Personal Brand. that could potentially compromise your internal moral compass or professional That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. We have over 60,000 monthly readers that would love to see it! Brand Adjectives: Daring, spirited, imaginative, up-to-date. Motivated 3 . I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! The answer to this question helps us cut through the clutter. Justin McGill posted this in the Sales Terminology Category on December 1, 2021 Last modified on June 8th, 2022, Home Choosing the Perfect Personal Brand Words. One of the most important (and sometimes the most difficult) section is to describe the feeling you want your brand to have. Consider how you have had to come up with Plan I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Thats why its important not to confuse your message with your personal brand words. You can also use words like proven and seasoned to show that you have the experience to back up your claims. A personal brand statement will not help you much if you are not telling people what it is. Id love to hear what your brand adjectives are! Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Additionally, think about how you react during tough times and if you are the type who can be trusted by executive partners to proactively build cohesiveness within the infrastructure and lead teams to become stronger and more resilient. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. People expect this, and you shouldnt shy away from having these influence your brand statement. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. to see how other people pull this off successfully! for your long-term career development. No matter your career path, you want to be able to do the same. You can visit https://www.danbutler.co.uk/ if you need to get a signage. He turned a history degree into a fulfilling career in digital marketing and UX, then founded Employed Historian to show others how to do it for themselves, too. Since it is such a powerful marketing tool, you are going to want to spend enough time on it to make it fantastic and ensure that it projects exactly the image of you that you want. That's your invitation to elaborate on your 30-second elevator pitch. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! active role in trying to apply your own knowledge on a topic while also taking When it comes to personal branding, there are certain words that can make all the difference. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. Consider Your Brand As An Agent. Do you take an Take a look at this example in which someone calls herself an influencer of change.. :). Choose three powerful words that represent your brand the best and define each one further. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique . You use your personal branding to differentiate yourself from other people . Get the 9 secrets of job hunting with a humanities degree (free), PLUS a new career strategy delivered to your inbox once per week (3-minute read). Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. But I believe it is better to wait for the right person than having to do it all over again. What words come to mind when you think of a stylish person? Your brand statement is not a personal mission statement or job title, but rather your catchphrase if you will about your specific expertise. Personal branding is a very important step in the job search process. 8. How you think and can mold that thinking with the framework is a value-add skill that can apply in various situations. It's fascinating to see the variety of words each of you has chosen. Although this is a great place to put it, too often we see people ignore LinkedIn as an outlet. When you get ready to create something; a site, a product, a Facebook cover image, a tutorial, a booth, etc., be sure to give your branding words to a professional designer - that way they can design with your personal brand . (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: something instead of just talking about it. I work with creative women who have a . Make 2 lists. when it comes to specific tasks and projects, but also in daily relationships This represents your point of differentiation. I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. Once again its an example of what not to say about yourself. Or will you People often confuse products with things like logos, slogans, or other visible marks, which are marketing tools that helps to promote goods and services. Of these personal branding statement examples, hers stands out with its creativity and use of storytelling. Beyond a simple tagline, your three words should reinforce who you are as a company. This is how I measure success! These are some of the best personal brand statement examples on social media today. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Define who you are. It might be a good idea to speak with a personal branding consultant to get the balance right. Better yet -elevate- I don't just move things from point a to point b. I lift them up. If my brand was a person, they would be described as __________, __________, and _______. BrandYourself Blog | ORM and Personal Branding. Creating a personal brand makes it more likely that your peers, professors, employers, and anyone else will associate you with positive qualities. https://docstation.co/features/medication-therapy-management, Introduction To Personal SEO (Search Engine Optimization), Improve Your Google Results: Getting Started, Advanced Tactics to Improve Your Google Results, How to Fight an Unwanted Image Result On Google, How To Bury Or Push Down Negative Google Search Results, I help people create new opportunities in their businesses and careers., I am a personal trainer, specializing in weight training and mobility., I give authors visibility on untapped promotional platforms where they can share their work., I spark new product ideas for large companies that have stagnant product cycles., I help CEOs transform their brand in only 60 days. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. Go through a variety of filters to zero in on the leads you want to reach. Before I start any design project, I always send an in-depth questionnaire to my client. Then, ask a close friend or co-worker what 3 words they'd use. One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. Your statement is a distinctive part of your personal brand that is unique to you. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. These three words are essentially your personal brand and should be a way to define your personality along with your professionalism. That is an amazing stat though, that the job search time is cut in half after using your Personal Success Profile. Frankly, it can make all the difference in short-term job searches as well. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. Hopefully, with a good sentence, an employer will want to know about you. It is tempting to exaggerate your abilities, but this is not the place to do that. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. Here are three types of words that describe your personal brand. the words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. 1) Your brand is how others perceive you. They can For example:I help high net-worth entrepreneurs strategically invest so they can spend more time doing what they love and less time worrying about their money. A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. Your personal brand statement has to be strong, descriptive, short, and catchy all at the same time. You dont want to come across as inauthentic or self-serving, so use them sparingly. personal brand is one of your most important assets. This shows that youre focused on taking action instead of just talking about it. This is why a concise personal brand statement is so important. Personal brand words are the words that you would use to describe yourself, your work, and your personal brand. Personal branding builds your reputation. Here are some adjectives/characteristics to get you started on crafting your brand personality. Consider these brand words that describe your expertise. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? So what kind of personal brand words should you use to describe yourself? Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. In case you want some personal brand statement examples to help guide you, there is a handful below. These keywords that describe your industry expertise are: I am an effective and versatile creative strategist who is resourceful, methodical, experimental, and curious. Life throws many wrenches at us, but its often our ability 3. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! Examples of brands: Coca Cola, Nike, Gong. It acts as a mission statement for his career and what he values. ethics but could advance someone elses interests. Dont try and shoehorn your statement into a format that doesnt work for you. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. Im a Growth Marketing Strategist, aka The Strategy Hacker, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.. You spent time on it, dont you want others to see it? If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. Words in this category stress movement, taking things from one point to another point. Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Professionals are embracing social media to share advice and unique insights about their industry. If youre in the pharmaceutical industry, DocStations pharmacy management software will help your business to level up, especially during a pandemic. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. If you get multiple words or themes determine if one word stands out more than the others. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. Cheers, and thanks! Thank you Mrs. Words can't create a personal brand for you, but they can definitely support it. In other words, it's your unique selling proposition. Ultimately what it comes down to is being authentic Once you have agreed on your brand personality keywords, select supporting words for the main brand personality words. Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. Im dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.. Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. You can use more than just a handful of words to describe yourself, and you should. you have taken a stance in a role, in an industry, or in an uncompromising This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. A resume is your golden ticket to getting the call. Exclusive, stylish, and exquisite (expensive). Chris Do uses his personal branding statement to tell the story of his career what he achieved in the past and what hes focused on now. Nothing is more off-putting than a company who's name and tagline say nothing. What I mean by this is what people uniquely think of when they think of you. Instead of telling people everything you do or everything they will experience when they work with you, you are simplifying this to just ONE word that sends a clear message of your value! Your personal brand statement combines these into a short, punchy narrative. Its what ensures your results are that much, You know plenty of brand evangelists. Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. Or even a "great" voice. This is particularly helpful for recent grads who may not have much work experience. Your personal brand statement should be short enough to fit on one line on your business card. Motivated 3. Get help for patent invention InventHelp experts. Darrell Franklins personal branding statement makes it clear that innovation an important skill for his role is a core part of his DNA. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. Be sure to take note of those too and choose words are a great fit for your brand and your business. Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. Personal branding words can be used to create an online presence and build a personal brand. The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. Personal branding is important, but not that many people can tell you how to express that in one or two sentences. Synonyms that are currently popular A person who is stylish or follows current fashion trends is described as chic. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! personal situation. For example, take a look at this person who calls themselves an influencer of change.. However, as with most things, its far more effective to keep it simple then to overload people with a lot of information that can take away from where you really add value. How to describe your brand in 3 words: This ONE word helps to define YOU! Social media amplification is the icing on the social media marketing cake. During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them.

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