examples of persuasive communication in academic contexts

Many people dont believe that prisoners should have access to an education, but I believe they do. Journal of Correctional Education, 55(1), 621. Competence refers to the perception of a speakers expertise in relation to the topic being discussed. If you attend an institution of higher education, you can use these skills to contribute to the academic conversation with your teachers and peers. When a scholar needs to publish a new discovery, or your teacher needs to inform you of the resources that you can use for a homework assignment, they must use a particular channel of communication. Chapter 1: Introduction to Communication Studies, Chapter 6: Interpersonal Communication Processes, Chapter 7: Communication in Relationships, Chapter 11: Informative and Persuasive Speaking, Chapter 12: Public Speaking in Various Contexts, Chapter 14: Leadership, Roles, and Problem Solving in Groups, Chapter 15: Media, Technology, and Communication, Art work newspaper project on wall collected, Speaking in education/training and development, http://www.eiu.edu/adulted/online_tips.php, http://jeffhurtblog.com/2010/03/17/how-to-write-killer-conference-session -titles-that-attract-attendees, http://wac.colostate.edu/atd/articles/bayer_curto_kriley2005.cfm, http://www.facultyfocus.com/free-reports/principles-of-effective-online-teaching-best-practices-in-distance-education, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Introduction of topic: While we value education as an important part of our society, we do not value it equally for all. Listen supportively and do not move from one person to the next without responding to his or her comment verbally and nonverbally. Effective speakers should use emotional appeals that are also logically convincing, since audiences may be suspicious of a speech that is solely based on emotion. using vocal variety, cadence, and repetition. Logos refers to the reasoning or logic of an argument. Given that the humanities rely primarily on existing texts for information, students may be asked to synthesize and paraphrase information in a literature review, just as a student in the social sciences would. The blog entry at the following link contains useful information about How to Write Killer Conference Session Titles That Attract Attendees: http://jeffhurtblog.com/2010/03/17/how-to-write-killer-conference-session -titles-that-attract-attendees. To have an effective persuasive communication in personal, progressional and academic context we have some factors to be considered: *The words that we will use to persuade other people. The presence of fallacies would obviously undermine a speakers appeal to logos. (New York: Guilford Press, 2003), 105. Thesis statement: There should be education in all prisons, because denying prisoners an education has negative consequences for the prisoner and society, while providing them with an education provides benefits for the prisoner and society. According to statistics from 2010, as cited in the. A major difference between a brick-and-mortar classroom and an online classroom is the asynchronous nature. What's the Salary for a College Graduate with an Online Degree? Paragraph 1 Describe an example of persuasive communication in a personal context. They furthermore might need to adapt to new forms of academic communication, such as the use of e-mail to communicate with instructors or the need to cite online articles. You also might learn how to write book reviews, research papers and laboratory reports. The same difficulties emerge in oral scientific research reports, which also require a speaker to distill complex information into a limited time frame. Empower the audience to address the threat. Ragan, L. C., 10 Principles of Effective Online Teaching: Best Practices in Distance Education (Madison, WI: Magna Publications, 2011), 6, accessed March 17, 2012, http://www.facultyfocus.com/free-reports/principles-of-effective-online-teaching-best-practices-in-distance-education. 1 Understanding how it works can help you become more aware of . Draw connections to concepts from the Module 1 reading. Learn more about how Pressbooks supports open publishing practices. An example of persuasive communication in the personal context would be a social media post. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Some social scientists use qualitative and quantitative research, but many people have a preferred method, and individual instructors may expect students to use one or the other. Although instructors try to bring professional contexts into the classroom, students have difficulty or avoid engaging with a made-up customer or company. Persuasion may be overt or subtle. Rewards can be used for positive motivation, and the threat of punishment or negative consequences can be used for negative motivation. Paragraph 3 . Basic general education goals include speaking, writing, listening, reading, and math. A speech built primarily on ethos might lead an audience to think that a speaker is full of himself or herself. Context, creativity and critical reflection: Education in correctional institutions. using vivid language to paint word pictures for audience members; providing lay testimony (personal stories from self or others); using figurative language such as metaphor, similes, and personification; and. Speaking in the social sciences is driven by quantitative or qualitative data reviewed in existing literature or from original research projects that focus on historical or current social issues. Persuasive Communication: Narrative, Evidence, and Impact is designed for public- and private-sector officials in mid- to senior-level roles who are responsible for communications, public relations, human resources, and corporate social responsibility.. Keep all your course documents backed up on a thumb drive so you can do course work on the go on computers other than your own. I usually prepare a typically formal conference presentation for an audience of ten to thirty people, but I am also prepared to do something more informal. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs. Students should put various authors in conversation with one another by comparing and contrasting the various perspectives and identifying themes within the research. * The media that we're going to use. Research shows that common critiques by biology instructors of student presentations include going over the time limit and rambling (Bayer, Curto, & Kriley, 2005). For example, a speaker may make the following claim: "There should be a national law against texting while driving." We all have a need to think well of ourselves and have others think well of us, which ties to our self-esteem needs. The article notes that even prisoners who have attended or even graduated from college may benefit from education, as they can pursue specialized courses or certifications. Within this context, the research and teaching focus on the field of psychology, with a particular emphasis on understanding the human mind and behavior. Positive and negative motivation as persuasive strategies match well with appeals to needs and will be discussed more next. Students are often asked to think of a classroom presentation as a simulation of a speaking situation they may encounter in their desired career. Communication in an academic context. As a student in one of these courses, you will be taught advanced vocabulary, proper grammar, reading comprehension and verbal expression. In terms of content, trustworthy speakers consider the audience throughout the speech-making process, present information in a balanced way, do not coerce the audience, cite credible sources, and follow the general principles of communication ethics. Which strategies for speaking in that area have you already witnessed among your professors or classmates? Start the discussion off with an example that connects to something the audience is familiar with. List at least one example of how the speaker uses positive motivation. Want to create or adapt books like this? Conversely, negative motivation implies or states that failure to follow a speakers advice will result in negative consequences. The sample of this study consists of 50 faculty members including professors, associate professors, assistant professors, and instructors from five largest departments representing five colleges at the . Many online instructors and students are expected to figure it out as they go, which leads to frustrated teachers and students (Ragan, 2011). Positive motivation is present in messages that promise the receiver in-group status or belonging, and negative motivation can be seen in messages that persuade by saying, Dont be left out. Although these arguments may rely on the bandwagon fallacy to varying degrees, they draw out insecurities people have about being in the out-group.. Of course, people cant avoid dissonant information forever, so multiple attempts at creating cognitive dissonance can actually result in thought or behavior modification. In this week's readings, you will learn about academic writing standards Transition: First Ill explain why prisoners need access to education. While this is not necessarily a bad strategy, it can be done more or less ethically. The same principle applies to cognitive dissonance, which refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values. What courses do you think would translate well to an online environment? According to a 2007 article by Behan in the. Retrieved from http://www.ehow.com/list_6018033_benefits-inmates-getting-geds_.html. It provides a theme or thread for the whole presentation and can therefore be used to help determine what needs to stay in the presentation and what should be left out. Prisoner education can also save cash-strapped states money. What could you say that would appeal to their safety needs? If that were the case, then a range of communication skills wouldnt be as necessary. Grantham University responds quickly to information requests through this website. Good deductive arguments are. In any case, presentations in the social sciences may be informative or persuasive but should be socially relevant and research based. What are some positives and negatives of online learningfrom a teachers perspective and from a students perspective? It may also involve creating and explaining original works of art. The sample of this study consists of 50 faculty members including professors, associate professors, assistant professors, and instructors from five largest departments representing five colleges. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. Using concrete and descriptive examples can paint a picture in your audience members minds. Some presentations may focus more on results while others focus more on a method or procedure, so its important to know what the expectations for the presentation are. Which are you already doing well on? presenting factual, objective information that serves as reasons to support the argument; presenting a sufficient amount of relevant examples to support a proposition; deriving conclusions from known information; and. Since there is a stigma associated with a lack of these basic skills, early instruction should be one-one-one or in small groups. What are the benefits of inmates getting GEDs? Cognitive dissonance may lead a person to be persuaded, but there are other ways that people may cope with dissonance, such as by discrediting the speaker, seeking out alternative information, avoiding sources of dissonance, or reinterpreting the information. Persuasion can be a powerful force that affects the decisions and actions that people take. The psychologically based persuasive appeals we will discuss are cognitive dissonance, positive and negative motivation, and appeals to needs. An example of persuasive communication in the personal context would be a social media post. Some speakers attempt to appeal to self-actualization needs, but I argue that this is difficult to do ethically. Which Schools Offer Communications Degrees in the Detroit, MI Area? Public advocacy speaking occurs mostly in civic contexts and engages people through responsible communication that invites others to listen to diverging viewpoints in a critical and compassionate way to promote social change. - Describe an example of persuasive communication in a professional context. Frequently, students in the arts and humanities are asked to connect a work of art, a literary work, a philosophy, or a historical event to their own lives and/or to present day society. Describe an example of persuasive communication in an academic context. A key communication path in technical fields is between professional and customer/client, but you cant just think of the client as the only person for whom the information must be translated. Emotional appeals are also difficult for some because they require honed delivery skills and the ability to use words powerfully and dramatically. Messages that combine appeals to self-esteem needs and positive motivation often promise increases in respect and status. What was the new information and what did it clash with? The third tier should include a curriculum based on the general education learning goals found at most colleges and universities and/or vocational training. Getting integrated: Does your major or career interest fall into the social sciences, arts and humanities, education/training and development, science and math, or technical courses? So, since almost all presenters at academic conferences are faced with the same problem of too much information and too little time, its important to adapt the paper to a completely different structure than the original form in order to effectively achieve your speaking goals. While these are useful programs, prisoner education shouldnt be limited to or focused on those with the least amount of skills. Unfortunately, charisma is difficult to intentionally develop, and some people seem to have a naturally charismatic personality, while others do not. Through UGT, researchers have explored how individuals use media for entertainment, social . The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. A student in a social work class may be asked to investigate policies in urban areas related to homeless youth. Someday, someone you love might make a mistake in their life and end up in prison, and while they are there I know you all would want them to receive an education so that when they get out, they will be better prepared to make a contribution to society. Physiological needs form the base of the hierarchy of needs. This communicative process starts in the classroom (Dannels, 2001). Many speakers try to cram too much information into their time frame. Positive and negative motivation can be combined with social appeals. Dont have everything for the whole semester visible, as it can be overwhelming and difficult to navigate. Stirring emotions in an audience is a way to get them involved in the speech, and involvement can create more opportunities for persuasion and action. Identify strategies for adapting presentations in the following disciplines: arts and humanities, social sciences, education/training and development, science and math, and technical courses. Speakers appeal to logos by. What does a good communicator in a history class look and sound like? (New York: Longman, 2001), 342. Do not lecture for more than twenty minutes without breaking it up with something more interactive. Speakers appeal to pathos by using vivid language, including personal stories, and using figurative language. Posters should be professional looking and visually appealing and concisely present how the information being presented conforms to expected scientific or logical methods. Richmond, V. P., Derek R. Lane, and James C. McCroskey, Teacher Immediacy and the Teacher-Student Relationship, in Handbook of Instructional Communication: Rhetorical and Relational Perspectives, eds. Weve already learned the importance of motivating an audience to listen to your message by making your content relevant and showing how it relates to their lives. Poster presentations are common methods of public communication in science and math and are an excellent example of when editing skills are valuable. Immediacy behaviors are important parts of teaching and training. Transition to conclusion and summary of importance: In closing, its easy to see how beneficial a good education can be to a prisoner. using credible supporting material like expert testimony, definitions, statistics, and literal or historical analogies. Rather than valuing subjectivity and trying to see the world through the perspective of their research subjects, as qualitative researchers do, quantitative researchers seek to use data to describe and explain social phenomena in objective and precise ways so their findings can be generalized to larger populations. Which Schools Offer Communications Degrees in the Columbus, OH Area? The goal is to get the attention of audience members and compel them to check out the information the organization provides. University of Central Arkansas Studying CC BY-NC-ND 2.0. As you watch the speech, answer the following questions: Title: Education behind Bars Is the Key to Rehabilitation. The second tier should prepare prisoners who have not completed the equivalent of high school to progress on to a curriculum modeled after that of most high schools, which will prepare them for a GED. Dynamism refers to the degree to which audience members perceive a speaker to be outgoing and animated (Stiff & Mongeau, 2003). Corrections Today, 72(4), 4043. Student speakers in science and math courses deliver presentation content based on the scientific method and systems of logic. We also learned an organizational pattern based on theories of motivation: Monroes Motivated Sequence. Ask them what they like about the course and for suggestions for improvement. The closer the needs are to the base, the more important they are for human survival. It proposes that people actively consume specific media channels to satisfy their needs. Which Schools Offer Communications Degrees in the San Jos, CA Area? Learn more about how Pressbooks supports open publishing practices. Posters should be professional looking and visually appealing and concisely present how the information being presented conforms to expected scientific or logical methods. Identify the parts of the rhetorical situation. Bayer, T., Karen Curto, and Charity Kriley, Acquiring Expertise in Discipline-Specific Discourse: An Interdisciplinary Exercise in Learning to Speak Biology, Across the Disciplines: A Journal of Language, Learning, and Academic Writing 2 (2005), accessed March 15, 2012, http://wac.colostate.edu/atd/articles/bayer_curto_kriley2005.cfm. It is difficult, for example, to decide what details from each step of the scientific method should be included on the poster. Students in the arts present original works to their professors and classmates. Most importantly, it provides a systematic conceptualization of different forms of persuasive communication including categories of dialogical, non-deceptive and deceptive OPC as well as persuasion working in relation to socio-political, economic and physical contexts via incentivization and coercion. Some examples include pursuing higher education and intellectual fulfillment, pursuing art or music, or pursuing religious or spiritual fulfillment. Oral communication has always been a part of higher education, and communication skills in general became more of a focus for colleges and universities in the late part of the twentieth century, as the first communication across the curriculum programs began to develop. List at least one example of how the speaker uses negative motivation. Full Sail University responds quickly to information requests through this website. People go to great lengths and sometimes make poor decisions they later regret to be a part of the in-group. Advertisers often rely on creating a sense of exclusivity to appeal to peoples social needs. Speakers employ logos by presenting credible information as supporting material and verbally citing their sources during their speech. Logos relates to the reasoning and logic of an argument. Students need to be able to break down complex concepts and progressively build on them while sharing examples and connecting to the bigger picture of the course. Students in the humanities may present in courses related to philosophy, English, and history, among other things. Timothy P. Mottet, Virginia P. Richmond, and James C. McCroskey (Boston, MA: Pearson, 2006), 170. As you participate in oral communication within and about your field of study, you become socialized into the discipline-specific ways of communicating necessary to be successful in that field.

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