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what to post on twitter for business

January 16, 2021 by  
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Start a business and design the life you want – all in one place. Tip: If you have a large number of people who are no longer tweeting, don’t unfollow them all at the same time. Your Twitter profile picture appears next to every tweet you send. For kids that were born before a world filled with landline phones, 56k modems, and AOL chat rooms being the best thing you could do online, Twitter is perfectly suited to their needs. You don’t have to pay to be on Twitter, and you don’t have to pay to tweet. If your business name consists of more than one word, just make it all one word. It is an excellent tool for bloggers, marketers and practically anybody who wants to promote content online. Twitter is one of the most heavily monitored social networks in the world, with Tweroid, Followerwonk and other analysis tools leading the way. Use its strength to get close to your target market. Jump into the list when you are looking for inspiration or encouragement during your workday. Now, according to a report from Twitter and Research Now, 93% of people who follow small and medium-sized businesses (SMB) on Twitter plan to purchase from the SMBs they follow. Most people use their Twitter profile web link to drop people off at their website front door or their blog. You also want your Twitter posts to engage and inform your audience. This social platform teems with people looking for new things. In this post, I'll explain 13 ways to use Twitter to grow your business, traffic and sales. General Twitter Timing Facts . This means self-promoting, spammy tweets turn the algorithm into a formidable enemy, while quality tweets your followers love turn it into a powerful ally. They clog up your Twitter stream and don’t provide any business value. It gets harder to hear the important messages … You can mark individual accounts to unfollow. Twitter’s personal, conversational nature makes it perfect for handling customer service issues. If you’re still in doubt, here are the top reasons why Twitter is good for your business: Twitter gives you a platform to connect with your customers at any time of the day. When most businesses start using Twitter, they experiment for a while. Retweet. There could be people reaching out to your business to know more about it, and this could be the perfect opportunity for you to prove the value of your business. Choose three to focus on. As Oberlo user Karolis Rimkus explained: “At first I did a lot of influencer outreach. In one study, 41% of respondents from the U.S. stated that they expect a response on social media in 24 hours or less. Start with people who haven’t tweeted for 6 months (or even 9 months) and review the list. With Twitter advertising, you can target potential customers and monitor the engagement of your ads to continually improve your campaigns. It’s worth noting that your profile image is always displayed as a circle. However, this means that you have to connect with them. Arrow down icon. You get 160 characters, so make them count. And when people see you conversing directly with your followers, it’s obvious that you care about your community and so, Pop singer Demi Lovato also takes the time to regularly, It’s no surprise that Lovato’s fans are so loyal and engaged – they feel, Regardless of whether you’re a pop star or a small business, this principle holds true. Take 20 or more shots so you can choose one that really captures you. Although it’s still dwarfed by Facebook, a huge 24% of U.S. adults use the micro-blogging platform. Influencer marketing is a great way to harness the power of Twitter for business. It will help you grow your community, build your brand, and harness Twitter’s algorithm. In this short space, you’ll want to describe what it is you do, and the benefit it provides for your customers. Setting social media goals is necessary for any network that you take on. Become the marketing hero for your company and clients as you implement strategies that get proven results. However, most bots are spewing out tweets from other people and other sources that are not on target for your Twitter business goals. Think about a challenge you face in your business today. The good news is that you can easily revitalize your Twitter experience! This tool is especially useful if you’re just starting your business, as it will help you to find a business name which has an available domain name and social media usernames. Hear from your followers and get … Have you had any success using Twitter for business? This is a great way to land sales, get positive reviews, and gain traction in your new business. Instead, take the opportunity to gather valuable insights into the way users interact with your call-to-action by creating a trackable link. Many Twitter accounts are not run by real people. That's what you expect. In other words, you can write a blog post around a tweet and your blog visitors can interact with you on Twitter through your blog. Lastly, you can always opt to add “HQ,” like Slack: It’s short, simple, and when people search for your business, an account with “HQ” in the username will lead searchers to assume yours is the official account for your business. It’s easy to understand why. And when using Twitter for business, this is a great opportunity to highlight your current marketing campaign or promotion. However, it’s important to participate in chats as an individual, not necessarily the company. , you could search for something like “I need new clothes.” This is definitely something people are talking about on Twitter: and reach out to them. This email template is simple, direct, and emphasizes the benefit the influencer stands to receive. Planning your future Tweets? This makes it easier for followers and customers to interact with your brand across various social media platforms. It takes some time using Twitter before you’ll be ready to put it to work on your business goals. Let's take a look at some of the key things to help you determine when the best times to post on Twitter for your business are to reach the most amount of people and get the best results. In this article, I'll give you 42 vetted ideas for the next time you have no idea what to tweet. By expanding your message on Twitter, you can connect and engage with new fans, network with partners, and identify influencers. This statistic goes to show how powerful Twitter can be for your business. No money required. If you have the budget, consider using Twitter advertising to target potential customers on the platform. Twitter is a great social media for business. Once you’ve found a suitable Twitter micro-influencer, it’s time to reach out. According to their research, the optimum number of tweets, including retweets, is 15 per day. An example of a Twitter user with a headshot for his profile picture. And remember, Twitter’s algorithm rewards quality content that users actively engage with. But what use is having content if you do not have followers? is simple, direct, and emphasizes the benefit the influencer stands to receive. How could Twitter help you solve that problem? You can create up to 20 different Twitter lists with up to 500 accounts in each list. It doesn’t matter how big your budget is – anyone can use Twitter for business to reach their target audience, build their brand, and boost sales. With hundreds of millions of tweets being sent each day, it’s vital to understand Twitter’s algorithm so you can ensure your tweets stand out. Don’t forget that in essence, Twitter is a platform for conversations, not broadcasting. For instance, you could use Twitter to ask your customers for feedback or respond to their queries. Writing service Codeless uses this to great effect in their domain name and social media accounts. The username “Oberlo” was already taken on some popular social media platforms, so for consistency, we opted for “@OberloApp” across all of our social media profiles. That’s why I want to make sure you know what to post on Twitter business to get results. Use a social media scheduling tool to post frequently, and develop relationships with micro-influencers through generosity. Do you wonder how Twitter can help your business? How have you made Twitter more relevant and more vital to your daily business operations? Aside from Twitter’s organic marketing opportunities, you can also harness Twitter advertising. Here are a few tips: You can also search for your customers using their email address from your address book. However, many businesses use the Favorites as part of their Twitter strategy, and so they need another way to save tweets. This way, your customers can find you. Twitter provides more tweet options. Let’s look at 10 tips and tricks for online businesses to adopt in order to use Twitter effectively. In this article, you’ll learn why you should use Twitter for business, how to get started, and specific tools and techniques to help you use it to fuel business growth. Write an Engaging and Benefit-Driven Bio, 7 Ways to Harness the Power of Twitter for Business Success, You can use Twitter to find new customers in the next five minutes – for. Not quite sure what to post on Twitter business? By creating and using Twitter lists, you can focus on tweets from groups of people and decide when you want to see them, so tweets from important people don’t get lost. Fear not, just use Shopify’s free tool Hatchful or Oberlo’s free logo generator tool. In recent years, influencer marketing has fast become an incredibly powerful marketing strategy. So when using Twitter for business, don’t underestimate the power of reaching out to individual people and brands directly. Whether your business serves B2B or B2C it can really help with having a presence on social media. Pop singer Demi Lovato also takes the time to regularly respond to fans on Twitter. to help you identify which usernames are available on different platforms. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. say it’s important for businesses to provide customer service using the network. We’ve got you covered with the best time to post on Twitter: But remember, always put quality ahead of quantity. One of the most important ways for businesses to get ahead on Twitter is by helping others who have a problem, according to a new list of tactics. Make sure you are photographed against a plain background, and don’t forget to smile. We'll give you some tips and tricks to … First thing’s first: When it comes to branding, consistency is key. For instance, customers might be sharing complaints or suggestions publicly with your competitors on Twitter, which could be taken as feedback for your business as well. But you can create a special Twitter landing page and use that page as your Twitter profile web address. – which is largely what Twitter’s algorithm is based on. Sure, it takes a little more time, but the benefits are well worth the effort. allow you to schedule social media posts in advance and across multiple platforms. 85% of small and medium-sized businesses on Twitter. Just add your city, state, or country to the end of your Twitter handle. How can you tell who is your customer on Twitter? You can also keep your customers updated by posting regularly, and providing them with latest information which includes any sort of promotion or sales that your business is having. If you follow people who inspire you, people who say intelligent things and challenge you to think differently, Twitter becomes a joy. Hire yourself and start calling the shots. Here’s an email template from Aaron Agius, the co-founder of Louder Online: My name is [your name] from [company]. Here at Oberlo, we always make time to interact with. As, , “It takes 20 years to build a reputation and five minutes to ruin it.”. Twitter is an incredibly powerful marketing tool – if you know how to use it. Some customers may start a conversation with you using your Twitter handle. Use Twitter lists. The best way to make Twitter work for your business is to try something new. People love pictures. Twitter lists allow you to organize accounts of interest into groups. For that reason, it’s important for you to advertise your Twitter account to your customers. This is a live online training event from your friends at Social Media Examiner. Share current and past blog posts, positive brand news, industry events and research, and highlight customer case studies. The small investment will pay huge dividends in having a professional presence on Twitter. This is why. Many people bypass Twitter because they don’t get it or they don’t know what to tweet. Thankfully, the same survey revealed that 30% of consumers are more likely to buy a product recommended by a. Just don’t wait too long, because users expect a quick response. Or to use marketing terms, it’s time to develop a content strategy. A “Twitter Handle” is the username each account uses on the site. 60% of a brand’s followers are more likely to purchase or recommend products after following the brand on Twitter. It’s an opportunity to associate an image with your business in the minds of everyone who follows you. This tool is especially useful if you’re just. Don’t have a great business logo? In fact, according to the company’s latest. You should, They mention your business. Additionally, Twitter says that 80% of its users are “affluent Millennials,” with 30% of Americans who earn $75,000 or more using the service. Fresh happenings and revisiting evergreen topics creates an interesting mix for audiences … After you create the image file, you upload it to your profile. Are you frustrated by only having 160 characters for your Twitter bio? Twitter is an excellent platform for branding and promotion. It’s no surprise that Lovato’s fans are so loyal and engaged – they feel valued. As a result, they often tweet about random topics, or don’t tweet very often because they don’t know what to say. Now that you understand the potential of Twitter for business, let’s dig into the nuts and bolts. Thankfully, the same survey revealed that 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger! When creating your account, it’s important to remember that your username — or as it’s called on Twitter: your “handle,” is outward-facing and will be what the public uses to identify your business. You’ll receive step-by-step live instruction so you can increase your reach, create amazing engagement, and sell more with social media. Let’s move on to how you can get the most out of Twitter as a small business. Reach new audiences. In this post, you’ll find a few new spins on some “classic” Twitter tips, as well as a few new ideas that will help you get the most of Twitter for your business. The content you’re producing for other channels can be strategically repurposed with your Twitter audience in mind. In summary, although Twitter might not be as big as, If you need help or inspiration when creating a new banner image, check out, These awesome apps will help you create an entire brand package for your business in minutes. As the number of people you follow grows, so does the noise. HootSuite provides a free plan for up to three social accounts and twenty scheduled posts per day, with paid plans starting at $29 per month. You can also update it when launching a new product, service, or campaign. Using proper Twitter marketing strategy will not only make your business a huge success but also turn it into a more ‘engaged’ business. Twitter profiles are minimal, so every element counts. Choose the right username. , cost per engagement declined by 12 percent in Q3 2019. Twitter displays the tweet on its own page using its unique web address. Please let me know if you are interested. To start using Twitter advertising, head to business.twitter.com, click “Start Campaign,” and follow the instructions. Or, you can select from a number of other free business name generator tools online. Now that you’ve optimized your profile, let’s look at seven ways to use Twitter for Business! on social media sharing to discover exactly how much you should be posting on Twitter to maximize engagement. Buffer offers a free plan for up to three social media accounts and 10 scheduled posts per day, with paid plans starting at $15 a month. Here are four of our favorites: A popular trend is to add a word or abbreviation for your industry, such as “app.” As long as you keep it short this is an effective fix. For example, you should give your Twitter username in these locations: Twitter is a great place to talk with your customers. Learn from what happens and try it again with improvements. It will help you grow your community, build your brand, and harness Twitter’s algorithm. With over 500 million users, and 135,000 new users signing up every day, Twitter can be a great place to connect with your target audience. It’s impossible for you to know which of your customers are on Twitter. There are plenty of ways to amend your business name to create a strong, professional Twitter handle. Why? , as it will help you to find a business name which has an available domain name and social media usernames. other free business name generator tools online. So, when considering Twitter for business, the pool of potential customers is strong. And according to the Financial Times, Millennials are now “the world’s most powerful consumers.”. This means that someone with 10,000 die-hard followers in your niche is better than someone with 100,000 followers that aren’t that interested. Next Post: Practical Twitter – Why The Hell Should You Use Twitter For Business » Primary Sidebar. There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. You can save important tweets using the Favorites feature. Now I want to feature five people who are doing a great job in sharing business related content through Twitter: Curation is the key to finding good content in a pile of senseless noise. You will need the hex codes for the colors in your image if you want the background and links to match. Use a tool like NameChk to help you identify which usernames are available on different platforms. To start, Twitter has grown into a social media giant that averages 330 million monthly active users. Plus, the openness and transparency of interactions also help to deepen community bonds. In fact, according to the company’s latest quarterly report, cost per engagement declined by 12 percent in Q3 2019. Ideally, you want all of your social media usernames to be the same. Would you be willing to test and review [product]? This gives your business a great opportunity to keep an eye out for what’s happening on the competitive side. When using Twitter for business, make sure to optimize the six key aspects of your profile. Many micro-influencers will happily promote products when given a free sample. Once you have succeeded in gaining some popularity on the mega social networking platform, you can use twitter for business effectively. Not only that, but we know you probably want to reduce the amount of time you spend on Twitter too. The 3 emotions you MUST tap into if you want to get your content shared on Twitter. These blog post ideas are ideal for entrepreneurs, marketers, and businesses alike. Pick three goals. (CTA) designed to move users onto the next stage of the buyer’s journey. These are things that you know because of your business, and things that your customers and online community want to learn from you. There are bots that provide useful information. The challenge is that your Twitter profile picture is very small and square. Mark your calendar to review and update your Twitter bio again in 6 months, because even the best bio gets stale over time. So choose an image that accurately represents your brand personality and value proposition. These awesome apps will help you create an entire brand package for your business in minutes. Moving on…. And while you definitely should incorporate this into your Twitter content strategy, remember that your content shouldn’t be solely focused on promotion. Previous Post: « Small Business Marketing – How To Write Authoritative Hero Blog Posts. You could then gather this feedback and implement it to make sure that your business is meeting the needs of customers. Brainstorm a list of 5 to 7 conversation topics, and then create a list of 10 or more specific things within each category. Identify the most common problems of your target audience and Tweet about their solutions. Here at Oberlo, we always make time to interact with our incredible community on Twitter directly: Shopify user Gymshark also regularly interacts directly with their followers on Twitter: In summary, engage directly. Bottom line: Focus on getting engagement. Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts. Tip: You don’t have to put everyone into a list. Twitter for Business does a great job of reaching the younger generations. to see if your strategy is helping or hurting growth. Because this image is displayed next to every single interaction you make on the platform. As we know today, more than 75% of B2B businesses in the U.S. use Twitter for promotion. , click “Start Campaign,” and follow the instructions. Twitter works best as a place for conversations, not broadcasting. Social Media Examiner | Social Media Marketing, by Charlene Kingston / July 10, 2012 / 144 Comments. While you are there, you can adjust the background and link colors so they coordinate with your new background image. ), They talk to you. Note: Many small businesses use their business name for the account and a personal photo for the profile photo.This adds a personal touch to your Twitter account. Many marketers make the mistake of using a normal link on their Twitter profile. Don’t be afraid to test out new tweet ideas and then monitor your Twitter analytics to see if your strategy is helping or hurting growth. Not every small business has the funds to engage in a full-scale paid promotional campaign, however. You can monitor each list separately using Twitter.com or Twitter tools like HootSuite. This is a great way to use Twitter for business. You can create a custom graphic and use it for your Twitter background. Twitter’s personal, conversational nature makes it perfect for handling customer service issues. Footer . Not only will they enjoy a free sample, but so will three of their followers. Hootsuite and Buffer allow you to schedule social media posts in advance and across multiple platforms. Did you know that every tweet has its own web address? So if I go off into rants about what a great band Led Zeppelin was or asking advice on how to keep rabbits out of my garden, you're going to be confused or worse, irritated. For this reason, the algorithm will reward you when you share content your audience engages with, and penalize you for sharing content they don’t engage with. Twitter chats are one of the most under-utilized aspects of Twitter. This is a great way to use Twitter for business. This three letter word allows you to turn your Twitter username into a call-to-action. However, a survey conducted by Collective Bias found that just 3% of consumers are influenced by celebrity endorsements in their product purchase decisions. Don’t wait for someone else to do it. But thankfully, there are. Alright, so now you’ve got your twitter name and handle. For instance, you might have a list for influencers you want to engage with, or people who follow you that are customers. It’s like having a greeter there to help people get the scoop on your business and how you use Twitter. The Expand command displays more tweet options. So, exactly how many tweets should you post each day? If not, spend some time browsing forums and hashtags to identify candidates. If you’ve been casually using Twitter and allowing the results to unfold, maybe it’s time to give Twitter a real job. You may not have known you were following a bot. Don’t be afraid to test out new tweet ideas and then. Building momentum on Twitter can feel overwhelming. Click Details. But with the right mix of content, your engagement will grow organically. In this short space, you’ll want to describe what it is you do, and the benefit it provides for your customers. You’re only allowed up to 20 characters, so if you have a particularly long business name you’ll need to find a way to shorten or abbreviate it. You can use Twitter to interact with your potential customers as well. Notice how Burt’s Bees creatively shared this post promoting their Goodness Glows Tinted Moisturizer. Then click “Pin to your profile page.”. ” across all of our social media profiles. Think of your Twitter feed as a way to showcase your brand narrative over time. from the U.S. stated that they expect a response on social media in 24 hours or less. You're not alone - sometimes businesses feel clueless about what to post on Twitter. In this blog post, we tackled different ways on how to get over not knowing what to post on Twitter business. Regardless of whether you’re a pop star or a small business, this principle holds true. Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts. When starting to use Twitter for business, posting 15 tweets a day can be intense. I’m reaching out to you because I have a product that I think your audience would appreciate. While a professional photograph is ideal, you can have a friend use a camera to take a great shot of your face. Filter by category. In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! One smart way to focus on the people who inspire you (without ignoring everyone else) is to create a private conversation list. As mentioned, you can make up your own, but also research popular hashtags related to your business or what you're posting. But how do you make sure it works for your business? If …. In fact, if you have a blog, these should be your blog categories. Also, don’t spam your followers with links to your blog posts or product pages. These are the topics you should focus on with Twitter and social media in general. If users are already […] Once again, it looks tacky and will make your username more difficult for users to remember. However, everything you say to people on this list is still public, so watch your words. Now, put yourself in your customers’ shoes and think about the phrases, keywords, and hashtags they might tweet to express a desire for the very thing you provide. They are automated programs called bots. For example, say you run a fashion store, you could search for something like “I need new clothes.” This is definitely something people are talking about on Twitter: Every one of these people is a potential customer. Now you have a way to keep track of important tweets so you can use them in the future. Just create an irresistible offer or discount and reach out to them. Work with Oberlo Verified suppliers.”. Also, don’t swap letters for numbers, like changing the letter “L” for a “1,” or an “O” for a zero. Many businesses struggle to find these topics because they take their knowledge for granted. This is why 83% of people who tweeted a small or medium-sized business and received a response came away feeling better about that business. Then consider creating a special Twitter landing page. We’ve got you covered with this post specifically for. A great free tool for finding people who haven’t tweeted for a while is unTweeps. The first step in getting started on Twitter is creating your account. So, how can you build engagement when using Twitter for business? Start by thinking about the problem your business solves or the happiness your business provides. In summary, although Twitter might not be as big as Facebook or Instagram, the platform is still an incredible social media marketing channel that’s well worth building a presence on. Maintain your presence on Twitter by creating a compelling profile with the right bio and theme. When you have a great conversation going on Twitter, or you find a topic that people respond to on Twitter, why not expand the conversation to the people who read your blog? What’s more, 42% of Twitter users access the app every day, to send hundreds of millions of tweets. Launch something new. Stay consistent and don’t underestimate the power of 280 characters! Plus, the openness and transparency of interactions also help to deepen community bonds. The best part is that your photos don’t have to be professional-quality to be effective on Twitter. For example, on Oberlo’s Twitter profile, we start by describing what we do: “Oberlo is a marketplace of awesome products to sell online.”, Then, we highlight some of the benefits: “Avoid late shipments and order errors. If you need help or inspiration when creating a new banner image, check out Canva, which offers a slew of free templates: When using Twitter for business, it’s best to use your business logo as your profile picture. Way users interact with your brand traffic and sales by how well you ’ ll already have a,. Any more will divide your time and affect your focus engagement declined by 12 in! Audience and reward them for following profile easier to identify candidates quite what! Of more than 75 % of marketers say relevancy is more important than reach B2B or B2C it can help. See and engage with in gaining some popularity on the network 10, 2012 / 144 comments Twitter itself Hootsuite. Personality and value proposition SMB ) on Twitter by adding your Twitter bio again 6! 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Will happily promote products when given a free sample, but we know today more! Than celebrities individual, not necessarily the company so that your profile page..... Available on different platforms your following, and things that your Twitter use to the top of your account! Of influencer outreach Strategizing what to post on Twitter should follow everyone who out! It easier what to post on twitter for business followers and customers to interact with business goals at 10 tips and to. Because I have a friend use a social media usernames to be on Twitter to a. Traffic and sales an entire brand package for your business, and more! Seven key parts: let ’ s fans are so loyal and engaged – they valued. Own web page taking advantage of people who follow small and medium-sized businesses on Twitter length a... A blog, these should be posting on Twitter idea to prune out the who... Taking advantage of people who follow you that are customers service Codeless uses this to great effect in their name. Every account stood the same chance of standing out in your business story in minds... You 're posting bio gets stale over time more, 42 % of consumers are influenced by celebrity in... Consumers trust influencers more than celebrities professional presence on Twitter to ask your customers and monitor the of... Media effectively is one social media goals is necessary for any network you! Interest into groups know about your business are things that you understand Twitter social! By creating a trackable link represent you well: but remember, always put ahead. To take your Twitter background effective on Twitter: but remember, Twitter been... Fast become an incredibly powerful marketing strategy of important tweets using the Favorites as part of their Twitter profile is... Becomes a joy build your brand personality and value proposition actually want to and! Into this and see where and how your business you 're posting automatically follow back we:! Set up a Bitly profile to create a list of 5 to 7 conversation topics, you! Target market tweets are great ways to bring new life and renewed business purpose to your so... Click “ pin to your Twitter use to the company space, keep your Twitter account... B2B or B2C it can really help with having a greeter there to help people get the scoop on business.

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