nascar popularity graph

You either owned a franchise and could play, or you didnt and were shut out. For example, a bar graph or chart is used to display numerical data that is independent of one another. NASCAR Cup Series driver pages: Bios, statistics, race results videos, news, photo galleries, car, team, shop gear, date of birth, rookie year Im also someone who became a disenchanted former fan myself. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. In other words, twice as many watched the title race in 2015 than this year. Viewership for the 2019 Phoenix race was 22% lower than in 2018. We are committed to As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. There are not many. or Disney plus; there's more competition for those eyeballs then there's ever been. You can only download this statistic as a Premium user. If you no longer want to The same source claims that TV viewership for NASCAR stood at 2.92 million in 2019. The cars already were mostly spec at that point, and the sport was doing just finebooming even. What are the biggest differences between these sports? This is a BETA experience. Just ten years later, there were 13 such eventsnearly half the schedule. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. Racing is still pretty danged dangerous. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. NASCAR popularity is plunging - primarily for two reasons - Norris McDonald Featured Story Motorsport NASCAR popularity is plunging - primarily for two reasons Written by Norris McDonald NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. NASCAR.com's Pat DeCola ranks the top 25 NASCAR Cup Series drivers as the calendar turns to 2022 and the new season is upon us. Is PNC Park The Best Ballpark in Baseball? The fan backlash was loud and intense. NASCAR Most & Least Popular States [MAP] There is no denying that NASCAR's popularity has waned over recent years. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. NASCAR is the second biggest motorsport in the world after Formula 1. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. most sites believe Iowa is in the top 5 in states for Nascar popularity. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Please do not hesitate to contact me. Those numbers of course, dont tell the entire story. ^ Cited revenue was AUD$1.547B; exchange rate of 1 euro per AUD$1.61 for 2019 season used here. The coverage goes through the entire event. For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. Get the best reports to understand your industry. NASCAR 21: Ignition redefines the official video game of the world's most popular stock car racing series. IndyCar always has side-by-side commercials during green flag racing. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. lire Min. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. I have reasons to believe that NASCAR can return to previous levels of popularitymaybe not on the verge of overtaking the NFL again, but at least back to a point where they have enough of a dedicated fanbase to be a solid performer in ratings and ticket sales. It took time, maybe too much time, but NASCAR is finally addressing the three biggest reasons for the decline of the sport. NASCAR Most & Least Popular States [MAP] We have analyzed the popularity of NASCAR by state to find out which states are the most and least interested in the sport. Top Ten motorsport stories: Abu Dhabi, Larson, COVID 2022 Land Rover Range Rover looks gorgeous, The government of Canada is harassing its citizens, William Davis: a Liberal in Conservative clothing, Trying to create a story where there is no story, Dubas will dump Tavares to make Rielly captain, Canadian racings crown jewel, Jukasa Motor (nee Cayuga) Speedway is closed down, I have my critics but Page, McReynolds top the list, What my grandchildren think Santa would drive (if he had a car), The markets shifting to EVs and that explains Fords flip-flop, Lets use public embarrassment as a way to curb drinking and driving. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. So more people are tuned into Amazon prime or Netflix Economics . Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. The broadcasts really were over-saturated with ads enough to drive fans away. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. It may leave behind fans stuck in the past. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. I think thats some pretty solid footing.. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. If you are an admin, please authenticate by logging in again. But NASCAR's popularity and success didn't happen overnight. The Patriots domination was great for the NFL. Oh Well, And Here Comes The NFL, Xavi Warned FC Barcelona Fans Will Kill Him If Team Plays Like In Real Madrid Win Every Week. NASCAR is super popular because of three reasons. Last year, nearly 70 million unique viewers tuned in to. Gordon scored the most points overall of any driver in 2004, 2007, and 2014. Basketball. These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won). The above car is a NASCAR entry that is supposed to look like a Toyota Supra. In todays media world they are now just a small part of what is used to measure the popularity of the sport. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. OTHER VIEWS? Figures in USD $6200M for a 5-year period, so for the 2023 season this is USD $1240M for the League, $124M per team, $16.7M per match) Note that this is only the revenue from the sale of media rights to broadcasters. But that in itself wasnt necessarily the crime. Affluence. Okay, there are people who will argue that other things were responsible. I expect that will be a boon to NASCARs future. Usually, ratings tend to drop through the first couple of events due to . There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. This comes after an all-time low for a non-delayed Daytona 500 one week ago. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. NASCAR 75. --The experience is different. Usually, ratings tend to drop through the first couple of events due to the hype of the season. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. Since earning a 7.7 rating and 13. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. James: Expect the unexpected on restrictor plate tracks. The 2021 campaign includes six road course races, a dirt race at Bristol (! With incredible graphics and immersive gameplay, NASCAR 21: Ignition brings a whole new level of authenticity and atmosphere to the NASCAR Cup Series. Just over a decade ago the Daytona 500 would draw 19 million viewers. But in a lot of respects this is not unique to Nascar. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. All four partners are prominently featured in multiple platforms across the sport, including . The ideal entry-level account for individual users. (Chris Graythen / Getty Images) 29% of sports fans said they're more likely to watch a NASCAR . Register in seconds and access exclusive features. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Its a simple fact that everyone understands. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Yes, thats actually true; read it again if you need to. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. The Great Recession that swept across the landscape starting in 2008 changed everything. It would have been nice to have heard more during the championship race from Earnhardt. While retired drivers still are visible within the world of NASCAR acting as team managers, commentators, or guests, without the familiar presence of these stars on the track, people can, and have lost some level of interest in NASCAR. As a Premium user you get access to background information and details about the release of this statistic. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Whatever the reason, the fact is that NASCAR is losing TV viewers, struggling to fill stands, and being abandoned by sponsors. Now, they buy their way in. NASCAR on TV. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. This company trains racing professionals and hosts racing events. In fact, the current car lends itself to some pretty good racing. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. In some ways the Recession came at a most inopportune time for sports TV. with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by Elliott's being NASCAR's Most Popular Driver is something that runs in the family. Photo credit: royal_broil on Best Running / CC BY-SA Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). NASCAR is notoriously closed-mouth about its earnings, making it difficult to gauge the financial fallout of NASCAR's fading popularity. In a historic shift for the sport, beginning in 2020 NASCAR's premier series became known as the NASCAR Cup Series and featured four cornerstone brands as Premier Partners: Busch Beer, Coca-Cola, GEICO and Xfinity. | 3 March - 11:35 | Greg Lea, Pennzoil 400: Kyle Busch Goes for Two Victories in a Row at His Home Track in Sin City, NASCAR Cup Series Championship Predictions, Picks, Betting Odds, NASCAR Futures Photo credit: PDA.PHOTO on Best Running / CC BY-ND By the measurements used today, NASCAR then is in a very good place. I'll give you an example: TV, HUT (Households Using Television) levels, he said. | Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. All that said, the unveiling of the Car of Tomorrow in 2007 certainly didnt help. In todays world TV ratings arent the big deal they once were nor the only thing that matters. NASCAR did (and still does) market the possibility of spectacular wrecks. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. our Terms & Conditions and our Privacy Policy and you confirm that you are 18+. | 28 February - 07:19 | Reid Spencer, Production Alliance Group 300: No Matter What He Drives, Cole Custer Is a Threat at Fontana, NASCAR (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races, WWE SmackDown Results: Winners And Grades As Rhodes And Reigns Finally Face Off, Billionaire-Run Villarreal, Almera And Valencia Near Mixed Fortunes In La Liga, Citi Field Scores Record Revenue And Profit For New York Mets In 2022, How Fanatics Collectibles New CMO Ken Turner Plans To Expand Its Reach Into A Younger And Diverse Market, Vikings Have Best Work Environment In NFL, But Key Cuts Must Be Made, Spencer Striders Raw Stuff Is As Good As Any MLB Starting Pitcher, Jalen Carter Had No Business Playing For Georgia. Next:10 NASCAR Drivers With The Most Wins (& How Much They Won). Back in the 90s (and 70s and 80s), NASCAR was relevant only to one corner of the USA. | 27 February - 04:08 | Reid Spencer. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. While NASCAR scrambles to address its national (and global) popularity problem, we wanted to look at exactly where its core fanbase is. . NASCARs initial playoff brainchild was hugely unpopular, and every griping fan in comment sections of blogs everywhere had the artificial points reset near the top of their list of complaints. The numbers are based on proportion of searches rather than total searches, so the population of each state is accounted for in the data. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. The news sort of heads downhill from there. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account Far from it. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. Accessed March 04, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. There are just so many things involved, but there are a lot of disenfranchised, disheartened people like us.. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. As with the 1989 Maxx Crisco and the 1991 Iroc cards, this 1988 Jeff. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. Prerace entertainment such as the Sprint Experience and Foxs NASCAR RaceDay TV stage are gone. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Surprisingly, there are no active NASCAR tracks in the Mountain State, but that doesnt seem to dampen the locals enthusiasm for the sport. These are bold changes, but this variety of tracks will test drivers and teams at every level. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. NASCAR Cup Series. Show publisher information The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Chart. Most die-hard fans of NASCAR are those that have followed it the longest. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Instead of a midway with souvenir haulers, theres now one merchandise tent area. Every year, NASCAR acts as the patron of 1,500 races across North America. NASCAR racing will go on to become. Find your information in our database containing over 20,000 reports. NASCAR looks beyond declining attendance, TV ratings. All NASCAR racing takes place on oval tracks, while all vehicles are built on a steel tube chassis, utilize a 5.8-liter V8 engine, and come with a four-speed manual transmission. The constant changes NASCAR does, it doesnt have the same good feeling it used to have, Lanette Williams told USA TODAY Sports. By anyone's standards that is an alarming fall. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. At the start of the 1990s, mention NASCAR to somebody in Europe, they wouldn't know much about it. Im not buying the its too safe bit as a cause for the decline of NASCAR. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. NASCAR scraped bottom. And I said all that without even bringing up that profoundly irritating cartoon gopher. Those moments generate interestand rivalries, which every sport needs. responsible handling and protection of your personal information. The last race at Auto Club took place in 2020 and had an average of 4.781 million viewers for the third event of the season. Dover is a 1-mile track, and 11 laps does not take long. moving much higher in any Top 20 list. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. NASCAR TV ratings were once the darlings of the sport. Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.) To use individual functions (e.g., mark statistics as favourites, set (2022). In that time, I witnessed the beginning of the sports slide into near-extinction. Profit from the additional features of your individual account. The future of IndyCar seems to be brighter when it comes to younger people. nascar popularity graph Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. A shot that shows the overall value sponsors receive. They'd pack their PT Cruiser, drive for a day or two and arrive at the. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited March 04, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. Artificiality (11%) Slower cars (5%) Ferrari's struggles (1%) Rise of alternative championships (2%) Over-regulation (11%) Lack of interest in drivers (4%) New media (4%) Business and politics (8%) Total Voters: 450 An F1 Fanatic account is required in order to vote. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. By John Newby. Final five-wide salute on Auto Club's 2-mile configuration . Not all, of course, but most. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. Photo credit: balpeck on Best Running / CC BY-SA (It did.) Business Solutions including all features. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Related:15 Abandoned And Forgotten NASCAR Race Tracks. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Why poll the fans if youre just going to ignore them? You need a Statista Account for unlimited access. Photo credit: Zach Catanzareti Photo on Best Running / CC BY When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. Just another site. If any single event hastened the decline of NASCAR, it was Indy 2008. According to statistics the global TV viewership's for Formula 1 in 2019 stood at 471 million. Are you interested in testing our business solutions? These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. Petty, one of the last ties to the storied, and colorful history of NASCAR, announced Wednesday he was moving the bulk of his family business out of Level Cross, N.C., and to Mooresville, N.C. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Vendor So that's household using televisions. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. Gordon World of Outlaws card was only available as part of a complete. Average finishing positions from 2017-2021 are blue. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. an Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week.

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